Digital Marketing Services
Strategic services to expand your reach, nurture your audience, & convert qualified leads.
A stunning, professional website with all the bells and whistles, designed to convert your visitors into paying clients and customers, doesn’t do much for you without actual visitors browsing and engaging with it.
Once your website is established and regularly optimized with ongoing support and maintenance, the next step is making sure the right people can find you and stay connected to what your business or organization is doing.
My strategic digital marketing services are designed to help expand your reach, clarify and share your messaging with the right people, and maintain consistent connection and engagement with your audience as your business continues to evolve.
When combined with a strong website foundation, these strategies help turn minimal/passive visibility into active engagement and create more opportunities for the right clients and customers to find you and take action.
SEO Services
Choose from one-time and ongoing SEO services to help boost your visibility and expand your reach.
SEO Boost
Description:
This service is designed to improve how your website appears in search results by optimizing your key existing pages around the search terms your target audience is actively using. By refining your content, structure, and technical page elements, this service helps strengthen your website’s search foundation and position your business to attract more qualified visitors.
NOTE: This service is automatically included in every website build or redesign, but can be purchased separately as well, for your convenience.
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What’s Included:
- Initial strategy consultation & SEO audit
- Keyword research for 5 – 10 terms (depending on the industry)
- Optimize 5 – 10 pages (titles and descriptions, usually homepage and main services pages)
- Content optimization (keyword optimization for the content provided)
- Image Optimization
- Internal Linking
Price Options:
- $500 for up to 5 pages
- $900 for up to 10 pages
Interested?
Contact me here about this service.
Monthly SEO Content Optimization
Description:
This service is designed to strengthen your long-term search visibility by combining highly-targeted keywords with ongoing content optimization. Beginning with in-depth research tailored to your business and audience, you’ll receive a clear roadmap of the search opportunities available to you and how your website can strategically compete for them.
Building on that foundation, monthly optimization ensures your website content continues to evolve around the most valuable search opportunities. By developing intentional pages and blog content over time, this service helps position your business to consistently attract qualified visitors and turn search visibility into sustained momentum.
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Phase 1 — Advanced SEO Keyword Research:
Delivered in partnership with my SEO specialist.
What’s Included:
- Introductory strategy call with my SEO specialist to determine the best strategy for your business and audience
- In-depth keyword research tailored to your niche and audience (1,500+ keywords with SEO metrics, sorted by topic).
- Written PDF report to provide context to the spreadsheet data
- A personalized walk-through video (a.k.a. guided tour of) each tab on your keyword research spreadsheet
- One 45-minute follow-up call
Price:
- $1,130 (one-time fee)
Phase 2 — Monthly SEO Content Optimization
Monthly implementation through optimized pages and blog content, based on the advanced keyword research.
What’s Included:
- Up to 2 blog posts/pages per month
- Editing, formatting, and layout of your written content
- SEO optimization, including
- Page Title, Meta Description, & URL
- Headers & Subheaders
- Keyword integration with existing content
- Image Alt Text
- Internal/External page linking
- Note: Custom design and layout of any new service/location pages (based on the advanced keyword research provided) will be completed up to 2 pages per month before blog posts begin
- Blog post publishing on desired date
- Blog post image(s) sourced and incorporated
- Blog post blurb and image to share on social media
- Monthly SEO report
Pricing Options:
- $250/month (includes your pre-written content)
- $375/month (includes written content and your review and final approval to ensure proper context and your authentic voice is incorporated.)
Interested?
Contact me here about this service.
Email Marketing Services
Strengthen your connections and stay top-of-mind with your clients and prospects through a newsletter.
Email Marketing Platform Setup
Description:
This service is designed to help you establish a professional email marketing foundation that supports consistent communication with your audience. By properly configuring your platform, organizing your subscriber lists, and designing branded templates and signup experiences, this service helps to position your business to build and maintain meaningful connections with your contacts.
NOTE: This service can be combined with Newsletter Management when necessary, but is also offered separately for your convenience.
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What’s Included:
- Email marketing platform account setup
- Email deliverability configuration
- Segmented lists created with necessary tags, etc.
- Existing list data imported to the perspective lists/segments/etc.
- Newsletter template professionally designed & strategically laid out with your custom branding and graphics implemented
- Newsletter signup form created & customized with your custom branding & graphics; embedded on website to collect new email addresses
- “Thank You” page creation – to be shown immediately after new subscribers sign up
- Autoresponder “Welcome” email configuration and layout created with your custom branding and graphics – to be sent immediately after new subscribers sign up
- Newsletter Signup Landing Page – Setup, design, layout & testing of the landing page
Price:
- $500 (one-time fee)
Interested?
Contact me here about this service.
Newsletter Management
Description:
This service is designed to help you maintain consistent, professional communication with your audience through well-structured and reliably delivered newsletters. By managing the layout, formatting, scheduling, distribution, and email performance tracking for you, your business can stay consistently visible and engaged with your audience while gaining valuable insight into how your subscribers interact with your content.
NOTE: This service can be combined with Email Marketing Platform Setup as a 2-phase bundle when you need to start from scratch.
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What’s Included:
- Your pre-written newsletter will be applied to your newsletter template with all necessary content, links, images, branding, etc.
- Your newsletter will be scheduled and delivered to your audience on your desired day and time each month
- One-off broadcasts with customized content for each list will be sent to the proper segmented lists when/if necessary
- You will receive up to 3 “Preview” emails for revisions/approval before all emails are sent out
- You will receive a monthly report with open rates, reader engagement, etc., 24 hours after your newsletter is sent
Pricing Options:
- $225/month (includes your pre-written content)
- $375/month (includes newsletter writing and your review and final approval to ensure proper context and your authentic voice is incorporated.)
Interested?
Contact me here about this service.
Content Management Services
Reach and engage your audience with professionally managed blog posts every month.
Blog Management
Description:
This service is designed to help you maintain a consistent and professional online presence that educates your audience, shares updates about your business or organization, and provides valuable information for prospective clients researching your services. By ensuring the editing, formatting, visual presentation, and scheduling of your monthly posts are professionally managed, your blog becomes a strategic content engine that strengthens your credibility, supports audience engagement, and creates content that can also be shared through your newsletter and other platforms.
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What’s Included:
- Up to 2 blog posts per month
- Editing, formatting, and layout of your written content
- Blog post image(s) sourced and incorporated
- Blog post publishing on desired date
- Blog post blurb and image to share on social media
Pricing Options:
- $150/month (includes your pre-written content)
- $300/month (includes blog post writing and your review and final approval to ensure proper context and your authentic voice is incorporated.)
Interested?
Contact me here about this service.
Ready for a Professional Online Presence & Better Results?
Let's talk! I'd love to learn more about you and your business or organization so we can determine the best strategy for your needs.