Local SEO Services

Specifically designed to help small, local businesses get found online.

You have a business that needs clients and customers. The most efficient way to continually drive your ideal clients and customers to your business is with local SEO.

You do this by letting Google know that you exist so that your professional and engaging website comes up when customers in your area are searching for the services you provide.

When Google knows someone is searching with “local intent”, ie. they are most likely looking for a local business, Google looks at your “Local SEO Signals”. An SEO signal is simply something that Google can find online about your business or website, measure it, and use it in their algorithm.

That’s where we come in. I have assembled a team of experienced, professional digital marketers who specialize in SEO. We will work on an ongoing basis to ensure all necessary steps are taken to get your business on page 1 of Google.

Our Local SEO Process: The “Blocks”

Local SEO is a process. Like building a website or building a house, Local SEO is a series of tasks that need to be completed. We’ve put all the tasks associated with Local SEO into a series of “blocks”, or lists of tasks.

  1. Our first 12 blocks are the building blocks for your Local SEO Foundation.
  2. Then we move to our Ongoing Optimization Process. This is where we continue to optimize your web presence to get your rankings up even higher, get more keywords to page one, and improve the traffic you get from your Google My Business account.

The number of blocks needed each month largely depends on:

  1. How many pages you have on your website
  2. How many competitors you have
  3. How many locations you have

View our pricing packages to help you determine the plan that’s best for you, or schedule a call and we can walk you through it.

Local SEO Is Constantly Changing

We Work To Keep Your Rankings

While the process below outlines the basic blocks of work that we perform to improve your organic rankings in your local area, it is important to understand that we are also working constantly to adapt to Google’s constantly changing algorithms. We have to monitor the changes in the world of SEO and defend your business’s ranking against these changes. You’re not just buying these blocks. You’re also getting a team of SEO experts that are on the lookout for changes in Google’s Local SEO algorithms.

Google makes over 400 changes to its SEO algorithms every year. It would be very difficult and very time-consuming for the average business owner to monitor and react to these changes. So in addition to our Local SEO Blocks, we also monitor and make adjustments to our client’s websites to defend your rankings against Google’s latest changes to their SEO algorithms.

BLOCK 1:

Setup & Audit

Description of Tasks:

  • Perform initial SEO Audit for your website and your Google My Business account
  • Collect login information for your website access and other resources
  • Collect information for your citations and business listings
  • Setup / confirm your Google Analytics, Search Console, and Tag Manager
  • Set-up baseline reports for: Keyword ranking, GMB, Reviews, Citations

Objectives:

  • Establish a general SEO strategy for your website and Google My Business account
  • Ensure we have all the required information
  • Establish a baseline for key metrics

BLOCK 2:

Google My Business

Description of Tasks:

  • Set up and optimize your Google My Business (GMB) account
  • Research and set the GMB Category strategy.
  • Collect information for your citations and business listings
  • Determine focus keywords for organic results and optimize titles and metas for the top 8-10 pages plus the home page
  • Determine the top 5 focus keywords for Google Maps

Objectives:

  • Begin the process of getting more visibility on Google Maps
  • Determine keywords that will drive the most relevant local traffic and begin optimization of the related pages

BLOCK 3:

Citations and Correct NAP

Description of Tasks:

  • Install local optimization software on your website
  • Confirm the final Name, Address, and Phone Number (NAP) for the citation creation process
  • Look for erroneous citations and flag for repair or removal
  • Create a “schema” file for local information and install
  • Submit your website and business information to the top 3-4 Data Aggregators
  • Re-optimize your homepage for the most relevant keyword phrase and local city

Objectives:

  • Begin the process of getting more organic traffic to your homepage for your top keyword phrase(s) in your local area
  • Ensure your homepage and the GMB are optimized to each other with the correct business listing information
  • Begin the process of setting up citations and business listings

* “Schema” is website mark-up metadata created by the search engines to help them accurately identify data on a web page. This tells Google and Bing what content on your website identifies the name of your business, your address, phone number, latitude and longitude, hours of operation, and other information.

BLOCK 4:

Improve Organic Rankings for More Top Keywords

Description of Tasks:

  • Perform a full keyword optimization of your top 8-10 pages, including image attribute optimization
  • Submit your sitemaps (create a sitemap if needed)
  • Perform a Google My Business (GMB) Check.*
  • Research and set up 3 to 5 new business listings

* A GMB Check includes an evaluation of the Insights data, a competitive comparison, and one or two edits to signal to Google that your GMB account was recently active.

Objectives:

  • Begin moving the next 8-10 most important keywords up in the rankings
  • Your sitemap is one method Google uses to find and properly index all the pages of your website.

Local SEO Foundation Has Been Set

At this point in the process, we have started to build the foundation for the 4 main areas of Local SEO: (1) Website Optimization, (2) Page Optimization (3) Google My Business, (4) Citations. The next four blocks focus on getting more of your keywords on page one of Google.

BLOCK 5:

Review Data and Target Longer-Tailed Terms

Description of Tasks:

  • Keyword research for the next series of top-level pages
  • Update keyword ranking reporting systems, review progress to date, and adjust general strategy as needed
  • Review top 5 business listings for accuracy and edit as needed
  • Review page speed and make suggestions or improvements if possible

Objectives:

  • Expand the number of your target keywords
  • “Long-tailed terms” typically have higher conversion rates, but lower search volume. We optimize your lower-level pages for these longer-tailed terms that may also have less SEO competition.
  • Ensure page speed is not a limiting factor

BLOCK 6:

Error Reduction

Description of Tasks:

  • Perform a complete audit of your website for technical SEO issues and errors
  • Check robots.txt file for erroneous disallows
  • Review your Google Search Console for SEO issues
  • Begin to reduce SEO errors starting with the most critical

Objectives:

  • Google lowers page ranking for websites that have errors or are missing certain SEO elements. Fixing these issues will help improve the rankings for all your keywords.

BLOCK 7:

Duplicate Content Reduction

Description of Tasks:

  • Review your website and other external web pages for duplicate content
  • Remove or re-write your duplicate content as needed
  • Perform a Google My Business check
  • Research and set up 3 to 5 new business listings

Objectives:

  • Google likes to index original content, so reducing your duplicate content helps Google identify which of your pages has the original content

BLOCK 8:

Internal Linking Strategies

Description of Tasks:

  • Create a strategy for internal links to focus page authority on pages with important keywords
  • Implement internal links to support the strategy

Objectives:

  • This step helps boost pages that are focused on keywords that are important to getting your business more leads. These are the keywords that have high search volume and convert well.

Exposure Strategy Has Been Implemented

Now, we’ve gone deeper into each of the four main areas of SEO and have started implementing strategies to expand the number of keywords for your Google rankings. Next, we need to continue to expand and eliminate anything that might be blocking Google from indexing your website properly.

BLOCK 9:

Outbound Links and Keyword Density

Description of Tasks:

  • Update keyword ranking reporting systems, review progress to date, and adjust general strategy as needed
  • Begin implementing outbound links to high-quality, high-authority (yet non-competitive) web pages
  • Begin monitoring and correcting keyword density for your focus keywords
  • Perform a Google My Business check
  • Research and set up 3 to 5 new business listings

Objectives:

  • Increase the number of keywords that appear on page one
  • Move your focus keywords higher up the page rankings

BLOCK 10:

Social Media Factors and Bing

Description of Tasks:

  • Set up Bing Webmaster Tools
  • Submit your sitemaps to Bing
  • Set up Menu Title Attributes
  • Add and verify your social media links
  • Implement the “Same As” schema for your social media pages

Objectives:

  • Focus some effort on indexing your top keywords for Bing
  • Ensure Google knows which social media pages belong to your website

BLOCK 11:

Navigation Optimization

Description of Tasks:

  • Optimize title attribute tags in the navigation menus per keyword strategy
  • Optimize the next 5-10 important pages
  • Perform a Google My Business Check
  • Research and set up 3 to 5 new business listings

Objectives:

  • Navigation bars appear on every page and provide Google with more information about each page.
  • Optimizing the nav bars according to a keyword strategy increases page rank for these pages.

BLOCK 12:

Final Touches

Description of Tasks:

  • Check for spam backlinks and disavow links with Google as needed
  • Check Google Page Speed and Mobile Friendliness. Fix if possible, or recommend changes
  • Find and fix any remaining internal and external broken links
  • Re-check for duplicate content and resolve
  • Run a Competitor Analysis to look for additional SEO factors to be addressed in the future
  • Perform a Google My Business Check
  • Research and set up 3 to 5 new business listings

Objectives:

  • Google wants to list websites that have a great User Experience. These tasks help us identify potentially harmful signals that may negatively affect your page ranking.
  • Competitors have different levels of SEO factors in place. By determining their reasons for out-ranking your website, we can use this information to determine which SEO elements are needed to get top placement.

The Local SEO Foundation & Optimization Process is Now Complete

The Local SEO Foundation is complete at this point. We have optimized the top-tier pages of your website, set up the Data Aggregators and the top citations, optimized the website and your Google My Business account.

Next, we move to our “Ongoing SEO Process”. Depending on how many pages your website has, we either finish optimizing pages or begin re-optimizing pages for better page ranking and higher click-through rates to drive more traffic.

Ongoing SEO Optimization

Description of Tasks:

Site Optimization:

  • Check page speed
  • Check for new broken links
  • Check for new mobile issues
  • Check for new duplicate content
  • Update competitive analysis as competitors re-optimize their websites
  • Look for backlinking, internal linking, and outbound linking opportunities
  • Check for new spam links and add them to the disavow file

Page Optimization:

  • Update keyword strategy as needed
  • Optimize or re-optimize at least 2 pages, focusing on pages that are ranking on page 2, or bottom of page 1 of Google first
  • Edit page meta to improve click-through rates and page position
  • Edit content for readability scores and keyword density

Citations (per location):

  • Set up the next three highest authority citations
  • Look for citations with errors and correct them if possible

Perform a Google My Business Check (per location)

  • Add an image or two
  • Check for new categories
  • With permission, respond to unanswered reviews with keyword-rich responses
  • Review GMB Insights reports

Objectives:

  • Increase page ranking for targeted keywords
  • Increase Google My Business impressions and actions
  • Increase traffic to your website
  • Get you more customers

Local SEO Services Pricing

You can choose to have us work on your SEO either 1, 2, or 4 blocks per month.

With our 12 block process, the initial phase can then be completed in 12, 6, or 3 months.

Choose the package that’s right for you.

Package 1

ONE BLOCK Per Month

$449/mo

Ideal for small businesses and startups with little to no competition.
1 location only. $100 per additional location.

Package 2

Two BLOCKS Per Month

$749/mo

For small businesses with at least a dozen or more local competitors.
1 location only. $100 per additional location.

Package 3

Four BLOCKS Per Month

$1,049/mo

For small businesses with large websites and dozens of local competitors.
1 location only. $100 per additional location.

Ready For Your Local Business To Get Found Online?

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