1) Spread The Word
When your website goes live, the most important thing to do initially is drive traffic to it. This will help google index it faster and start improving your SEO rankings immediately. Here are some ways to consider getting the word out:
- Email Newsletter – If you have a newsletter or email list, be sure to let them know that your new site has launched and, more importantly, how it can add value to them or be of benefit to them in any way. I have used Aweber for years to stay in contact with my email list when I have updates and new offerings, and I highly recommend them.
- Social Media – Use your network of Facebook friends, family, or coworkers to get the word out. You’ll be surprised how far one post can go when it’s shared and liked. Also, if you’re active on Linkedin, Instagram, or other socials, share away!!
- Word of Mouth – Word of mouth is still the most powerful referral. If you’re as excited as I am when your site launches, tell those around you! Get their opinion and see what they think about your new online presence. That’s valuable feedback that may come in handy when considering changes and additions to the site moving forward.
2) Ask for Reviews
Online reviews are more important than ever. For businesses being googled and found online, a user will look at reviews almost immediately. There are many different ways and platforms to get reviews, but here are some I recommend:
- Google Review – This is highly recommended as google reviews are generally what will pop up when somebody finds your site with an internet search. You can either have your customers google your business, then leave a review OR you can use this site to generate a direct link. (If you would like me to create a Google Review link for you, we can discuss that as a task to be completed in my monthly maintenance plan if you choose to join or via my hourly rate if you don’t.)
- Facebook Reviews – FB reviews are also great and are now a more reputable spot for customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it. Or get their permission for you to share it.
- Testimonials on Your Website – After your website is live, I recommend gathering as many testimonials as possible to post on your website. Even if you don’t currently have any on the site, if you can gather 5-10 good, personalized reviews (usually gathered via email or off of google or Facebook) I can eventually set up a testimonials page. Your website visitors will often look for reviews ON your site as well as on other outlets before making a purchase, calling or emailing. I recommend putting the best one’s on your site 🙂
3) Keep Things Fresh & Updated
After your website has been live for a while, I recommend taking a few steps to keep it fresh. Particularly if you have a site with repeat or recurring visitors. Here are some suggestions:
- Change Out Images – I recommend changing out or updating images 1-3 times a year. If your website has a main image right when you open the homepage, it’s important to keep that fresh and new. For the user, it looks like you’re taking the time to update your site and therefore making it more valuable to them.
- Colors/Layout – If your site has been sitting for more than a year or so, it’s strongly recommended that you do something to spice it up. Whether it’s making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a GREAT way to keep people coming back.
- Keep Things Updated – If information, staff, hours, or services change for your business, be sure to change the website too! There’s nothing worse than having wrong information on a website. Or, for instance, having a staff member’s picture on the page who doesn’t work there anymore. Keep your website updated and streamlined to your business.
4) Build Site Content
A website is viewed by google as being “alive” or “dead.” An “alive” site is driving traffic, getting new and existing visitors, being updated, and posting new blogs and content. If your site is “dead” – i.e. not being managed, updated, or taken care of – it can impact your SEO ranking dramatically. Here are some options on how to build your website content:
- Blog – Blogging can sound a bit overrated and useless to a lot of people but the facts are the facts – websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages. If you can contribute good, lasting content that is well thought out and valuable to your customers, you will drive more traffic. Don’t be afraid to use social media and use your network to get the word out about your blog posts. And if you’re not willing to take on the extra work, it’s worth having someone maintain a blog on your site to drive traffic and grow your online presence.
- New Pages – It’s generally good practice to not only update your images and graphics, but also your content! If you have more services, projects, portfolio pieces to add to your site, do it! Google LOVES seeing that a site is being expanded. You can also repeat the steps above by reposting your site to your social media outlets and saying that you have updated images, content, new blog post, etc.
- Updated Content – If things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show google that your site is being worked on and is again… “alive!”
5) Protect & Maintain Your Site
Once a website goes live, it’s important to keep the site plugins, theme, and WordPress itself (among other things) updated and optimized for page loading speeds, better SEO rankings, and overall site performance.
It’s also important to protect it from potential hacks, breaches, and other threats that can bring your site down and get you blacklisted from Google; removing you from all search results and destroying your Google rankings.
My monthly maintenance plan is designed to take the stress off of you and ensure your site is protected, updated, maintained, backed up, and performing well online month after month.
You’ll have a trusted WordPress professional monitoring your site and available to help with updates, edits, additions, or any potential website issues.
If you haven’t already joined my maintenance plan, I highly recommend it. Click the button below for all the details.